Getting the word out there can sometimes feel like a wasted effort. Social media moves quickly and you may find it difficult getting people’s attention online. It could make you feel like promoting your band resembles throwing a stuffed animal at the wall hoping it will stick.
But that does not mean there is no hope. There are advances in technology. Tools now exist that can help get the message to your followers and new fans for shows, new releases, and more.
Take a look at this list of the three best band music marketing tools anyone can use. Have you used something different? Leave a comment below!
Almost everyone is on Facebook and Instagram. Many musicians will complain about how the social media landscape is a jungle difficult to navigate. However, use it correctly and it can mean all the difference for your band.
First and foremost, proper use of social media is important. The algorithms are geared toward showing relative content to its users. The way you word messages, and perhaps more importantly the frequency, can give you more or less exposure.
Paid advertising is another way social media can be an effective music marketing tools. Social media sites now gives premier preference to paid advertising. While it may be hard to dish up money to promote that next show or new release, it might be necessary.
You can also cater your ad for specific audiences, and for specific times. That means the price can fluctuate significantly. However, with the right ad for the right audience, you could really get a big bang for your buck.
While at first mention email may seem outdated, the opposite is actually true. More millennials are using email to communicate than ever before.
You achieve two major objectives to marketing with a mailing list. One, having fans opt in to being contacted. Two, reaching a reliable number of people each time.
Costs vary widely with this method. Some services like MailChimp, Emma and Constant Contact can be expensive. With that being said, they prove to be extremely effective tools for email marketing. You can also go through the old-fashioned paper and pen method by collecting email addresses at shows. Either way email lists are nothing to frown upon.
This relatively new tool is becoming increasingly important for independent artists to promote their music. Famous acts are not promoted here. That allows your music to work on an even playing field with other musicians.
OurStage is free to use, and allows you to make an artist page where you can post content including music, videos, and pictures. Also, if you are able to get enough fans to vote for your music, it will show up in feeds in front of new fans.