Making music is a great way to exercise your passions and express creativity. Creating songs takes talent, originality, lots of practice and hard work. However, if you ever want other people to hear your music, the job doesn’t end there.
Don’t worry about hiring an agent or a publicist just yet. Want o get the word out about your music? Start by creating a band marketing plan using free tools available on the internet. Great results can be achieved spending little to no money using creativity and internet savvy. Read on for promotional ideas and tips on how to promote your music successfully on the internet.
Make Friends with Social Media
Social media is one of the biggest tools we have to share information. It enables us to discover new things and spread the word about what’s important to us. You can’t market successfully without having a presence on social media, no matter what. With that being said, it’s necessary to make your social pages stand out. As we know, there is a deluge of other bands, publications, products and services being advertised on Facebook, Twitter and Instagram.
Modern marketing experts say the best way to make your social media pages pop is to personalize them. Constantly tweeting out links to purchase your album won’t attract anyone’s attention or intrigue them. Try sharing interesting or funny personal anecdotes, photos, and insights into your artistic process to intrigue a potential audience. Relevant links and information should be prominently displayed on your profile. Also, keep in mind not every post needs to be a direct advertisement.
People may be hesitant to invest time listening to an artist they’ve never heard of before. However, if it’s a song they already know they’ll be more likely to show interest. One of the most effective band promotion ideas is to record beloved covers. Post your original music online and don’t be afraid to mix in a few cover songs. A creative version of a song representing your musical influences is a great way to draw people to your repertoire. Record fun videos of the cover songs and post them to YouTube. There they can be easily shared along with your original songs where potential fans can hear more.
Music Publishing Websites
There are many websites that allow you to publish and share music — it’s important to choose the best ones. Don’t waste your time with sites that aren’t user-friendly and well-trafficked. Soundcloud is a great option because it’s easy to embed your tracks on blogs and social media sites. Bandcamp, another good one, allows you to generate income. Fans can discover your music, then if they like it, pay to download the album. How to reach potential fans who aren’t already browsing sites like Bandcamp?Continue publishing your songs on sites like YouTube and Vimeo to help spread awareness and enthusiasm about your music.
How to Get on Internet Radio Stations and Streaming Services
Most modern day music fans discover new artists via internet radio stations and streaming services. Build a serious following by getting your music on Spotify, Pandora or Tidal — ideally, all of the above. It’s crucial. Start by signing up with an online distribution service such as TuneCore or CD Baby. These artist-aggregators will get your songs onto all the best platforms and collect royalties on your behalf.
Find Your Fan Base
Marketing your music online can be tricky, but take advantage of the tools outlined here and you’ll be well on your way to success. Once you’ve mastered marketing your band on your own, you’ll have the potential to reach everyone on the internet with your music.